Software is rapidly getting easier to make. And most of what gets made will probably be fine. Functional, but forgettable. Made quickly without much thought.
This is for people who want to make something else.
Products that are loved. Interfaces that feel timeless. Experiences that welcome you in and anticipate your needs. Software that feels right. Like it was made by someone who took the time to apply an almost unreasonable level of consideration.
Projects
Whether you are a designer, engineer, or founder you will find value here. My intent is to create a space that can serve as a container for me to share what I continue to create and learn.
At launch, there will be five collections. They will contain articles, videos, interactive playgrounds, examples, and a curated set of references for further study. More collections will come.
Author
My name is Luis Zorrilla, and I've spent nearly a decade building products and helping startups grow through technology and marketing.
"Luis has an exceptional ability to understand complex problems and build elegant solutions. His work ethic and attention to detail are unmatched."
I've built products used by thousands of users across Latin America. I've learned and discovered much about the art and science of building exceptional products over my career. I'm excited to share it with you.